All Skills
Communication

Communication

How to share ideas clearly and listen carefully — speaking, writing, and listening in ways that help people understand each other. Communication is the skill that connects all other skills. Without it, good ideas stay hidden and good intentions go wrong.

Key Ideas at This Level
1 We communicate to share what we think and feel.
2 We can use words, pictures, faces, and bodies to communicate.
3 Good communicators listen as well as speak.
4 Different people need us to explain things in different ways.
5 It is okay to say I do not understand — that is how we learn.
Teacher Background

Communication at Early Years level is about helping children discover that sharing thoughts and feelings is powerful — that words and gestures can build connection, solve problems, and express joy. Many children in low-resource contexts arrive in school speaking a home language that is different from the language of instruction. This is not a deficit — it is a resource. Multilingual children are learning to communicate across worlds, which is one of the most demanding and rewarding cognitive challenges there is. Teachers should honour home languages and use them as bridges, not barriers. At this level, communication is best taught through doing: storytelling, roleplay, songs, greetings, and the daily routines of classroom life. The most important thing is to create a classroom where it is safe to try, to get things wrong, and to try again. Shame kills communication. Safety grows it. No materials beyond the teacher, the students, and a space to move are needed for any of the activities below.

Skill-Building Activities
Activity 1 — Say it without words
PurposeChildren discover that communication happens in many ways — not only through spoken words — and practise reading and using facial expressions, gestures, and body language.
How to run itExplain: before there were words, people communicated with their faces and bodies. We still do this every day. Play a simple game: the teacher or a child shows a feeling using only their face — happy, sad, surprised, afraid, angry, bored — and the class guesses what they are showing. Then show the same feeling using the whole body. How does it change? Next, try to communicate a simple message using only gestures — come here, stop, I do not know, it is very hot, I am hungry. Ask: could you understand? Was it easy or hard? Now ask children to think about what they communicate without words in a normal school day. When do they smile? When do they look away? When do they fold their arms? Discuss: why does this matter for how we understand each other? If someone says they are fine but their face and body say something different — which do you believe?
💡 Low-resource tipNo materials needed. Works in any space and in any language. This is a good activity for the very first days of school — it creates connection across language differences and gives children who are quieter with words a way to participate fully.
Activity 2 — Tell me a story: the beginning, middle, and end
PurposeChildren learn the most basic structure of clear communication — that a message has a beginning, a middle, and an end — through storytelling.
How to run itTell a very short story together as a class. Ask one child to give the beginning — something happened. Ask another to give the middle — then something else happened. Ask a third to give the end — and finally this happened. Model this first with your own example: A girl walked to the river. She found a fish in a pot. She took the fish home and her family ate well that night. Then try it again with a new story, starting with a simple situation: a boy lost his shoe, a woman found something strange in her garden, it rained on a sunny day. Each child adds one sentence. Then ask: what made the story easy to follow? What would happen if we told only the middle with no beginning? What if there was no end? Connect this to everyday communication: when we tell someone about something that happened, we need a beginning, a middle, and an end — otherwise they feel lost.
💡 Low-resource tipNo materials needed. Works well in a circle. If children speak different languages, the story can be told in mixed languages — the structure of beginning, middle, and end is the same in all of them. You can also draw the three parts on the board as three simple boxes.
Activity 3 — Who are you talking to? Changing how we speak
PurposeChildren learn that good communicators adjust how they speak depending on who they are talking to — the beginning of audience awareness.
How to run itAsk a child to explain a simple game — one they know well, like a clapping game or a skipping game — to a very young child, then to a teacher, then to someone from a different country who does not know the game. What changes? The words? The speed? The amount of detail? Model this yourself first: explain something simple (how to wash hands) in three ways — to a very young child, to a classmate, to a parent. Ask: what did I change? Why? Now let children try in pairs: one child explains something (how to get from the school gate to the classroom, or how to play a simple game) and the other pretends to be someone different — younger, from far away, hearing about this for the first time. Debrief: why does it matter who we are talking to? Have you ever explained something and the other person did not understand? What did you do?
💡 Low-resource tipNo materials needed. The roleplay works in any language and with any local example. If the class is multilingual, this is a moment to celebrate — children who can code-switch between languages are already practising advanced audience awareness.
Reflection Questions
  • Q1How do you tell someone you are upset without using words?
  • Q2Have you ever tried to explain something and the other person did not understand? What did you do?
  • Q3What is easier — talking or listening? Why?
  • Q4Can you think of a time when not talking was the right thing to do?
  • Q5How do you know when someone is really listening to you?
Practice Tasks
Drawing task
Draw two people talking to each other. Show with their faces and bodies how they are feeling. Write or say: they are talking about __________ and one of them feels __________.
Skills: Building awareness that communication includes facial expression and body language as well as words
Model Answer

Two figures with expressive faces and clear body language — one leaning forward to show interest, one looking worried or happy. The completion names a topic and a genuine emotion. Look for specificity in the emotion named rather than a generic answer.

Marking Notes

Celebrate any drawing that shows body language and facial expression, not only words. Ask: how do you know they are feeling that? What in the picture tells you?

Sentence completion
I find it easy to talk to __________ because __________. I find it hard to talk to __________ because __________.
Skills: Developing self-awareness about communication — recognising that communication is easier in some relationships and contexts than others
Model Answer

I find it easy to talk to my grandmother because she always listens and never laughs at me. I find it hard to talk to my teacher when I do not understand something because I am worried she will think I am not clever.

Marking Notes

Accept any genuine and specific answer. The because is the most important part — it requires children to reflect on why, not just what. If children say I do not know for the because, ask: what happens when you try to talk to them? How do you feel?

Common Mistakes
Common misconception

Good communicators are people who talk a lot.

What to teach instead

Good communicators know when to speak and when to listen. Talking a lot is not the same as communicating well. Some of the clearest communicators use very few words. Some of the most powerful moments in communication are silence — a pause that gives the other person time to think, or a moment of listening that shows you care about what they are saying.

Common misconception

If you speak the same language, communication is easy.

What to teach instead

People can speak the same language and still misunderstand each other completely. Communication is not just about words — it is about meaning, tone, context, and relationship. Two people can hear the same sentence and understand different things. Good communication requires checking, clarifying, and being willing to say I am not sure I understood — even when you both speak the same language.

Common misconception

You need to be confident and loud to communicate well.

What to teach instead

Quiet people can be excellent communicators. Confidence in communication comes from being clear and honest, not from being loud. Some of the most effective communication happens in quiet, one-to-one conversations. What matters is not volume but clarity, honesty, and genuine attention to the person you are talking with.

Key Ideas at This Level
1 The four modes of communication — speaking, listening, reading, and writing — and how they connect
2 Audience and purpose — why the same message needs to be communicated differently in different situations
3 Clear structure — how to organise what you want to say so it is easy to follow
4 Non-verbal communication — what body language, tone, and silence communicate
5 Barriers to communication — what gets in the way and how to work around them
6 Asking good questions — how questions open up communication rather than closing it down
Teacher Background

Communication at primary level means helping students develop conscious awareness of the choices involved in communicating well — choices about audience, purpose, structure, and mode. In many low-resource contexts, students have fewer formal opportunities to practise extended speaking and writing than their counterparts in well-resourced schools. This gap can be closed with deliberate classroom practice that does not require any special equipment. The most important investment a teacher can make in communication education is to create a classroom culture where speaking up is genuinely safe — where mistakes are treated as useful, where quiet students are invited in rather than overlooked, and where the teacher models the communication behaviours they want to develop: speaking clearly, listening fully, asking genuine questions, and saying I do not know when they do not know. Key insight for teachers: most communication problems are not problems of vocabulary or grammar — they are problems of clarity about what you are actually trying to say. Students who struggle to write clearly almost always struggle first to think clearly about what they want to communicate. The best writing instruction is thinking instruction in disguise. Communication is also deeply cultural. How directly or indirectly people communicate, how much silence is comfortable, whether disagreement is expressed openly or indirectly, who is expected to speak and who to listen — all of these vary across cultures and communities. What looks like poor communication from outside a cultural context may be excellent communication within it. Teachers should be curious about the communication norms of their students' communities rather than assuming that one style is correct.

Key Vocabulary
Audience
The person or people you are communicating with. Good communicators always think about their audience — what they already know, what they need to understand, and how best to reach them.
Purpose
The reason you are communicating — what you want to achieve. Common purposes are to inform, to persuade, to entertain, to instruct, or to connect with someone.
Clarity
How easy it is to understand what someone is saying or writing. A clear message is specific, organised, and free from unnecessary confusion.
Tone
The feeling or attitude behind the words — whether a message sounds kind, serious, angry, formal, or friendly. The same words can have very different tones.
Non-verbal communication
Everything we communicate without words — facial expressions, eye contact, posture, gestures, and silence. Non-verbal communication often carries more meaning than the words themselves.
Barrier to communication
Anything that gets in the way of a message being understood — noise, language differences, assumptions, strong emotions, lack of shared context, or not paying attention.
Feedback
A response to a message that shows whether it has been understood, and gives the communicator information about how to improve. Feedback is how communication becomes a conversation rather than a speech.
Open question
A question that cannot be answered with yes or no — one that invites a longer, more thoughtful response. Open questions open up communication; closed questions close it down.
Skill-Building Activities
Activity 1 — The message gets lost: a communication chain
PurposeStudents experience directly how messages change as they pass from person to person — building understanding of why clarity, checking, and active listening matter.
How to run itLine up six to eight students. Whisper a message to the first student — something specific with a few details, such as: the market opens at six in the morning on Tuesdays, but on rainy days it opens one hour later, near the big tree at the north end. Each student whispers the message to the next without repeating it. The last student says the message aloud. Compare with the original. Ask: what changed? Why? What got lost first — the details, the numbers, the conditions? Now identify what went wrong at each step. Was it unclear speaking? Inattentive listening? Assumptions? Trying to remember too much at once? Run the activity again with one change: students are allowed to ask one clarifying question before passing the message on. Compare the results. Discuss: what is the most important lesson from this activity for real-life communication — at home, in a market, in a job?
💡 Low-resource tipNo materials needed. Works in any space. Use a message that is genuinely relevant to students' context — about a market, a crop, a community event, a medical instruction. The more realistic the message, the more useful the lesson.
Activity 2 — Same message, different audience
PurposeStudents practise adjusting how they communicate the same information for different audiences — developing the foundational skill of audience awareness.
How to run itGive students one piece of information to communicate: for example, there will be no school tomorrow because of a community meeting, or a new well has been built one kilometre from the village. Ask them to communicate this information in three different ways, in writing or speech: to a young child who cannot read; to a parent who needs to make plans; and to the village elder who will speak at the community meeting. After each version, discuss as a class: what changed? What stayed the same? Why did you change the vocabulary and the level of detail? Which version was hardest to write? Why? Now flip it: give students a piece of information written in formal, complex language — a school notice, a government announcement — and ask them to rewrite it for a specific simpler audience. Debrief: in your community, who often receives information that is not written for them? What are the consequences of this?
💡 Low-resource tipThe activity works entirely in speech if writing materials are limited. Students can practise all three versions orally in pairs and the class discusses the differences. Use genuinely local information — invented or real — so the audience contexts feel real rather than hypothetical.
Activity 3 — The power of questions: open versus closed
PurposeStudents understand the difference between open and closed questions and practise using open questions to deepen communication and build genuine understanding.
How to run itBegin with a demonstration. Ask a student a closed question: Did you enjoy the weekend? (Yes / No.) Then ask an open version: What was the best moment of your weekend? Notice how the conversation changes. Explain: closed questions shut conversations down. Open questions open them up. Give students a list of closed questions and ask them to rewrite each one as an open question. Examples: Did you understand? becomes What part was most confusing for you? Is everything okay at home? becomes What has been on your mind lately? Do you like this subject? becomes What part of this subject do you find most interesting, and why? Practise in pairs: one student answers, one student asks three follow-up open questions without commenting or advising — only asking. Then swap. Debrief: how did it feel to be asked open questions? Did you find yourself saying things you did not expect to say? What does this tell us about the power of asking versus telling?
💡 Low-resource tipWorks entirely in speech. The rewriting exercise can be done orally if paper is not available. The paired practice requires only two people and any quiet space. This activity is particularly powerful when used regularly — even five minutes of open-question practice at the start of a lesson builds communication skill over time.
Reflection Questions
  • Q1Think of a time when a message was misunderstood. What went wrong — was it the speaker, the listener, or the situation?
  • Q2How do you communicate differently with your friends, your parents, and your teacher? Why do you make those changes?
  • Q3What is something you find difficult to put into words? Why is it hard to communicate?
  • Q4Do you think written communication or spoken communication is more powerful? Does it depend on the situation?
  • Q5How do you know when someone is not really listening to you? How does it feel?
  • Q6In your community, who has a strong voice — whose communication is heard and valued? Who is often not heard? Why?
Practice Tasks
Task 1 — Write it three ways
Choose one piece of important information from your community or school. Write it three times: once for a young child who cannot read well; once for a parent or adult in your community; once for a government official or school director. Then write 2 to 3 sentences explaining what you changed between each version and why.
Skills: Practising audience awareness — adjusting vocabulary, length, tone, and detail for different readers
Model Answer

Information: the school will close for three days next week because the roof needs repairing. For a young child: School is closed for three days. You will stay at home with your family. You will come back on Thursday. For a parent: Please note that school will be closed from Monday to Wednesday next week while roof repairs are carried out. Children should return on Thursday morning as normal. For a school director: Following the safety assessment conducted last Friday, I am writing to confirm that the school building will be closed for three days (Monday to Wednesday) to allow emergency roof repairs. Normal operations will resume on Thursday. I write this to ensure appropriate arrangements can be made for students and staff. Between each version I changed the vocabulary from simple to formal, I added more detail and context for the adults, and I changed the tone from friendly and direct to formal and structured for the school director. The core information stayed the same — what is happening, when, and what to do next.

Marking Notes

Award marks for genuine adjustment between versions — not just changing a few words but making real changes to vocabulary, sentence length, tone, and the amount of context provided. The explanation of what changed is as important as the versions themselves. Strong answers will recognise that all three versions contain the same essential information but serve the audience differently.

Task 2 — A communication that went wrong
Think of a real time when communication went wrong — when you or someone else was misunderstood. Describe: what happened, why you think the misunderstanding occurred, and what could have been done differently. Write 4 to 6 sentences.
Skills: Applying communication concepts — barriers, clarity, audience, and feedback — to a real personal experience
Model Answer

Last month, my mother asked me to buy maize flour at the market and I came back with the wrong kind. She was upset and I was confused because I thought I had done what she asked. When I thought about it later, I realised she had assumed I knew which kind she meant because she always buys the same brand, but I did not know this. Neither of us checked that we understood each other — she assumed I knew, and I assumed her instructions were complete. What could have been done differently: she could have been more specific, and I could have asked a clarifying question before I left rather than assuming I had understood. This happens in many everyday situations — we assume we have the same information when we do not.

Marking Notes

Award marks for honesty and specificity — a real situation rather than an invented one, and a genuine analysis of what went wrong rather than just blame. The strongest answers will identify a specific communication failure — wrong assumption, missing information, no checking — and will show that both parties contributed to the misunderstanding rather than putting all blame on one side.

Common Mistakes
Common misconception

If you say something clearly, people will understand it.

What to teach instead

Clear speaking is necessary but not sufficient for understanding. Understanding depends on many things beyond the speaker's clarity: whether the listener is paying attention, whether they share the same background knowledge, whether the context is right for listening, and whether there are emotional or cultural barriers. Good communicators do not only speak clearly — they also check for understanding, invite questions, and adjust when they see that their message has not landed.

Common misconception

Written communication is always more formal and more serious than spoken communication.

What to teach instead

The formality of communication depends on the relationship, the purpose, and the context — not on whether it is written or spoken. A text message between friends is written but very informal. A speech to a graduation ceremony is spoken but very formal. The channel (written or spoken) is less important than the choices the communicator makes about vocabulary, tone, and structure.

Common misconception

Good communicators never repeat themselves.

What to teach instead

Good communicators repeat the most important information — deliberately, in different ways. When something is important, saying it only once is often not enough. Teachers, doctors, lawyers, and leaders all know that key messages need to be repeated and reinforced from different angles before they are truly heard and remembered. The skill is not avoiding repetition but using it deliberately and well.

Common misconception

Communication is a soft skill — less important than technical knowledge.

What to teach instead

Research consistently shows that communication ability is one of the strongest predictors of success in work and in life — stronger than many technical skills in most jobs and roles. Employers, community leaders, and educators in every sector identify communication as among the most valued and most lacking skills they see. Technical knowledge that cannot be communicated is much less valuable than technical knowledge that can. And in almost every human relationship — family, friendship, civic life — the quality of communication is the quality of the relationship.

Key Ideas at This Level
1 The communication process — encoding, decoding, noise, and feedback
2 Rhetoric and persuasion — how language is used to influence thought and action
3 Digital communication — how new technologies change how we communicate and what we risk
4 Cross-cultural communication — how context, culture, and power shape meaning
5 Communication and power — who gets to speak, who is heard, and why
6 Difficult conversations — how to communicate honestly in high-stakes situations
Teacher Background

Secondary communication teaching engages students with the deeper structural and political dimensions of communication — how language constructs reality, how power shapes who is heard and who is not, how digital environments change communication, and how to communicate honestly in difficult situations. The communication process: the classic model describes communication as encoding (turning a thought into a message), transmission (sending it through a channel), and decoding (the receiver interpreting it). Noise — anything that disrupts accurate transmission — can occur at any stage: the message is unclear, the channel is unreliable, the receiver interprets through different assumptions. This model is useful but incomplete: it implies that perfect communication is possible if noise is eliminated, which ignores the fundamental role of interpretation, culture, and power.

Rhetoric

Aristotle identified three means of persuasion — ethos (the credibility and character of the speaker), pathos (emotional appeal), and logos (logical argument). All three are present in virtually all persuasive communication. Understanding rhetoric is not only an academic skill but a survival skill in a world saturated with attempts to persuade: advertising, political communication, social media, and news all use rhetorical strategies that students need to be able to identify and evaluate critically.

Digital communication

Students in many parts of the world are navigating digital communication environments with very little guidance about their norms, risks, and effects. The shift from oral and written communication to digital communication changes several things: the permanence of what is said, the size of the potential audience, the absence of non-verbal cues, the speed of exchange, and the design incentives of platforms that reward emotional provocation over careful thought.

Power and communication

Who gets to speak, whose voice is amplified, whose communication style is treated as the standard, and who is silenced — these are questions of power as much as of skill. Standard language ideologies — the belief that one dialect or variety of a language is correct and others are deficient — consistently disadvantage speakers of non-standard varieties, who are often from less powerful communities.

Difficult conversations

Research on high-stakes communication consistently shows that the conversations people most need to have are the ones they most avoid. The skills for navigating difficult conversations — separating facts from feelings, describing your experience without blaming, staying curious about the other person's perspective — are learnable and can be explicitly taught.

Key Vocabulary
Rhetoric
The art of using language effectively to persuade, inform, or move an audience. Aristotle identified three main tools of rhetoric: ethos (credibility), pathos (emotion), and logos (logic).
Ethos
The credibility and trustworthiness of a communicator — the reason an audience believes what they say. Ethos is built through expertise, consistency, and honest acknowledgement of limitations.
Pathos
The emotional appeal of a message — how it makes the audience feel. Pathos is one of the most powerful tools of communication, and one of the most easily misused.
Logos
The logical and evidential appeal of a message — the reasons and evidence given to support a claim. Logos asks: is this argument sound? Is the evidence reliable?
Framing
The way a message is presented — the words, images, and context used to shape how an audience understands and responds to it. The same information can produce very different responses depending on how it is framed.
Code-switching
The practice of shifting between different languages, dialects, or communication styles depending on the context and audience. Many people do this naturally and it is a sophisticated communication skill, not a sign of linguistic confusion.
Standard language ideology
The widespread belief that one variety of a language is correct, pure, or superior to others. This belief consistently disadvantages speakers of non-standard varieties, who are often from less powerful communities.
Difficult conversation
A conversation involving high stakes, strong emotions, or genuine disagreement about facts or values. Difficult conversations are the ones most needed and most avoided in families, workplaces, and communities.
Digital footprint
The trail of data left by your activity online — posts, messages, searches, and interactions. Unlike spoken words, digital communication is often permanent and can reach far beyond its intended audience.
Noise
In communication theory, anything that interferes with a message being accurately received — physical sound, emotional distraction, cultural difference, technical failure, or ambiguous language.
Skill-Building Activities
Activity 1 — Rhetoric in action: spotting ethos, pathos, and logos
PurposeStudents learn to identify the three tools of rhetoric in real examples of persuasive communication — building the critical literacy to engage with advertising, political speech, and media as informed readers rather than passive recipients.
How to run itIntroduce the three tools briefly: ethos — why should I trust you? Pathos — how does this make me feel? Logos — what evidence or reasoning is offered? Now give students three short examples of persuasive communication — a political slogan, a health campaign message, and a product advertisement. For each example, ask: which tools are being used? Is the ethos genuine — does the speaker actually have credibility here? Is the pathos honest — is it drawing on a real emotional truth or manipulating feeling to avoid scrutiny? Is the logos sound — is the evidence reliable and the reasoning valid? After analysis, ask: which tool is used most in political communication in your country? Which is used most in advertising? Why might communicators prefer pathos over logos? When is pathos legitimate and when is it manipulation? Now ask students to construct a short persuasive message of their own — on a topic they genuinely care about — using all three tools deliberately. Share and evaluate: which messages are most convincing? Why?
💡 Low-resource tipExamples can be spoken or written on the board — no printed materials needed. If students have no access to written advertising, use political slogans or public health messages they have heard. The analysis works just as well with oral examples.
Activity 2 — The difficult conversation: a framework for honesty
PurposeStudents learn and practise a simple framework for navigating high-stakes conversations — developing the courage and skill to communicate honestly in situations most people avoid.
How to run itIntroduce the problem: most people avoid the conversations they most need to have. They either say nothing and let problems build, or they say something badly and make things worse. Present a simple three-part framework. First: describe what happened — factually, without blame. Say what you observed, not what you concluded. Not you were rude to me but when you walked away while I was speaking, I felt dismissed. Second: say how you feel — using I language, not you language. Not you made me feel bad but I felt hurt and confused. Third: say what you need — specifically and positively. Not stop ignoring me but I would like you to listen until I finish before you respond. Practise with realistic scenarios relevant to students' lives: telling a friend their behaviour is hurting you, asking a teacher for help you need but are afraid to ask for, addressing a conflict in a family or community. In pairs: one student plays the person who needs to have the conversation, one plays the other party. Run for two minutes, then swap. Debrief: what made it hard? What made it easier? What happened when you used I language instead of you language?
💡 Low-resource tipNeeds no materials. Works in pairs anywhere. The framework — describe, feel, need — is simple enough to memorise and use in real life immediately. Teachers who model it in their own classroom communication give students a living example of the skill.
Activity 3 — Communication and power: who speaks and who is heard?
PurposeStudents examine the political dimensions of communication — how power shapes whose voices are amplified and whose are silenced — developing critical awareness of the conditions under which communication happens.
How to run itBegin with a discussion: in your community, school, country — whose voice is most often heard in important decisions? Whose is least often heard? List the groups on the board. Ask: is this about skill — do the people who are heard communicate better? Or is it about something else — status, gender, age, language, wealth? Introduce the concept of standard language ideology: the idea that one variety of language is treated as correct and others as inferior or uneducated. Ask: in your country, are there accents, dialects, or languages that are treated as less educated or less serious? What are the consequences of this for people who speak them? Now examine a specific example: a community meeting where important decisions are made. Who speaks? Who is listened to when they speak? Who stays silent? What would need to change for more voices to be genuinely heard? Ask: is communication a skill anyone can learn and use equally, or are there structural conditions that advantage some communicators and disadvantage others regardless of skill? What follows from your answer — for schools, for communities, for politics?
💡 Low-resource tipNeeds no materials. The discussion is most powerful when grounded in genuinely local examples. Teachers should be prepared to sit with discomfort if students name real inequalities in the classroom itself — this is a sign the learning is working, not a problem to be managed.
Reflection Questions
  • Q1Think of a piece of communication — a speech, an advertisement, a news story — that you found very persuasive. Which of Aristotle's three tools was most responsible for its power?
  • Q2Is there a dialect, accent, or language variety in your country that is treated as less educated or less credible than others? What are the real-world consequences of this for people who speak it?
  • Q3Digital communication removes most non-verbal cues — no facial expression, no tone of voice. How does this change the risks of misunderstanding? Have you experienced this?
  • Q4Is there a conversation you have been avoiding? What is stopping you from having it? What would the framework from this lesson suggest you do?
  • Q5Who gets to define what counts as good communication in your school, your country, your professional world? Whose style is treated as the standard and whose is treated as inadequate?
  • Q6Can communication ever be truly neutral — or is every choice of words, framing, and tone a political act?
Practice Tasks
Task 1 — Analyse a persuasive text
Choose a piece of persuasive communication you have encountered — a political speech, an advertisement, a campaign message, a piece of news commentary. Write: (a) what it is trying to persuade the audience of; (b) which rhetorical tools it uses — ethos, pathos, logos — with specific examples from the text; (c) how effective you found it and why; (d) whether any of the rhetorical strategies are dishonest or manipulative, and how you know. Write 300 to 400 words.
Skills: Applying rhetorical analysis to a real text — developing critical literacy about persuasive communication
Task 2 — Essay: communication and power
Choose ONE of the following questions and write a 400 to 600 word essay. (a) Communication is a skill that anyone can learn and use equally well. Do you agree? (b) Digital communication has made it easier for more voices to be heard — but has also made it easier to be misunderstood, manipulated, and silenced. On balance, has digital communication been good or bad for democratic communication? (c) The language or dialect you grew up speaking shapes whether your communication is taken seriously. Is this fair, and what should be done about it?
Skills: Constructing a reasoned argument about the relationship between communication, power, and justice
Common Mistakes
Common misconception

Rhetoric is manipulation — using it is dishonest.

What to teach instead

Rhetoric is the art of effective communication. It has been used honestly and dishonestly throughout human history. Using ethos, pathos, and logos to make a true and important case more compelling is not manipulation — it is good communication. Manipulation occurs when rhetorical tools are used to mislead: to manufacture false credibility, to provoke emotion in ways that bypass rather than support genuine understanding, or to offer reasoning that appears sound but contains hidden flaws. The answer to the existence of manipulative rhetoric is not to avoid rhetoric but to understand it well enough to use it honestly and recognise it when it is being used dishonestly.

Common misconception

Digital communication is just another channel — the rules of good communication are the same.

What to teach instead

Digital communication changes several important things. Messages are often permanent and can reach far beyond their intended audience. The absence of non-verbal cues makes tone much harder to read and misunderstanding much more likely. The design of many platforms rewards emotional provocation over careful thought — the most outraged or most entertaining messages spread furthest. The speed of exchange leaves little time for reflection. These differences require specific adaptations of communication skill — not entirely new skills, but a deliberate application of the core principles to a genuinely different environment.

Common misconception

Avoiding difficult conversations is kinder than having them.

What to teach instead

Avoiding difficult conversations usually makes the underlying problem worse, not better. Unspoken grievances accumulate. Relationships deteriorate without either party understanding why. Problems that could have been addressed early become much harder to address later. The research on relationships — personal, professional, and civic — consistently shows that the ability to have honest, difficult conversations is one of the strongest predictors of long-term health and success. Avoidance feels kind in the short term but is often a form of self-protection that leaves the other person without the honest feedback or genuine connection they need.

Common misconception

Being a good communicator means being able to win arguments.

What to teach instead

Winning arguments is a very narrow and often counterproductive goal for communication. The best communicators are often people who help others feel genuinely heard, who change their own minds when presented with better evidence, and who find ways through disagreement that leave relationships stronger rather than weaker. The goal of good communication in most situations is not victory but understanding — shared understanding of a situation, or at minimum honest and respectful acknowledgement of genuine disagreement. People who communicate only to win usually produce resistance, resentment, and escalation rather than the outcomes they want.

Further Practice & Resources

Key texts and resources: Aristotle's Rhetoric — available freely online in translation — is the foundational text on persuasive communication and remains one of the most practically useful books ever written on the subject. For difficult conversations: Difficult Conversations by Douglas Stone, Bruce Patton, and Sheila Heen (1999, Penguin) is the most accessible and practically useful guide to high-stakes communication, based on research from the Harvard Negotiation Project. For cross-cultural communication: Erin Meyer's The Culture Map (2014) maps specific cultural differences in communication style across eight dimensions and is directly applicable to classroom and workplace communication. For power and language: Rosina Lippi-Green's English with an Accent (1997) is the most accessible academic treatment of standard language ideology and its consequences. For digital communication: danah boyd's It's Complicated: The Social Lives of Networked Teens (2014, freely available at danah.org) is the most honest and evidence-based account of how young people actually communicate online. For rhetoric in the modern world: Sam Leith's You Talkin' to Me? Rhetoric from Aristotle to Obama (2011) is an accessible and entertaining guide. The Communications Initiative Network (comminit.com) provides freely available resources on communication for development particularly relevant to low-resource contexts worldwide.