Thinkers Timeline

Coimbatore Krishnarao Prahalad (1941-2010) was an Indian-American management scholar whose ideas about corporate strategy, core competence, and the business opportunity at the bottom of the pyramid transformed how companies and development thinkers approached both strategy and poverty. He was born in Coimbatore, in Tamil Nadu, the son of a judge and a civil servant. He studied physics at Loyola College, Madras, and worked for four years in an Indian branch of Union Carbide, the American chemical company, before entering the Indian Institute of Management in Ahmedabad. In 1972 he travelled to the United States for doctoral work at Harvard Business School, completing his thesis in 1975. He joined the faculty of the University of Michigan's Ross School of Business in 1977 and remained there for the rest of his career. His 1990 Harvard Business Review article with Gary Hamel, The Core Competence of the Corporation, became one of the most-cited business articles ever written and reshaped strategic thinking through the 1990s. His later work took him in a different direction. His 2002 article and 2004 book The Fortune at the Bottom of the Pyramid argued that the world's poorest four billion people represented not only a moral claim on international attention but also a significant market that could be served profitably if products and business models were designed appropriately. The book reached business schools, development agencies, and corporations. He continued publishing influential work until his death, wrote regularly for Indian newspapers on the country's development, and mentored a generation of scholars and practitioners. He died in San Diego in 2010 at the age of sixty-eight.